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The Origin Story

We set off on this journey in 2018 with the simple idea to create clothing that let us look and feel superhuman. Taking that literally, these Hero Hoodies became our staple. Our goal has simply been to make clothing we enjoy. Over the years, our design style has evolved. Our product quality has been upgraded. While we may look a little different, that hero mentality has remained at our core.

We’re meticulous in our work, intentional in our designs, and obsessive over the small details. When we get an itch to try something new, we scratch it. We are just as passionate about the comfort and quality of our drops, as we are with the latest anime. Passion is the driving force behind every pursuit and our products are designed to harness those passions to excel in the daily grind. From stream to epic adventure, and anywhere in between.